SonicGoods provides an entirely new media space in the CPG market eco-system. SonicGoods allows for a brand to message a consumer at the FMOT (First moment of truth) when the consumer is standing directly in-front of their product. Furthermore thanks to the advanced targeting capabilities of Sonic, the product is only promoted if it is contextually relevant to the consumer. This technology is a true innovation in the CPG space, just as News America coupon pullers were; it is an entirely new piece of real estate that has never before been available to retailers, brands or planners.

SonicGoods has two distinct lines of business; the first is through direct partnerships with retailers providing them with additional real estate to push to brands through media placement agencies and planners providing an entirely new revenue stream. The second is through partnerships with brands and providing them with promotional tools to aid their efforts with brick and mortar retailers as well as integrating with advertising efforts, etc. An example of a direct brand effort would likely be end-caps.